Sweet Victory
Sweet Victory is a Viking-inspired candy store designed for children and nostalgic adults who love adventure and indulgence. It creates an immersive experience where storytelling, exploration, and sweets come together in a world of fun and fantasy.
The store is imagined as a treasure trove where Vikings go on expeditions seeking delicious candies and munchies. All branding elements, including packaging and promotional materials, are inspired by children’s book-style illustrations.
- Concept: Vikings Candy Store
- Category: Brand Identity, Packaging
- Date: March 2024
Logo
The logo incorporates the Viking motif by featuring a silhouette of a Viking character holding a sword. A sword has a candy cane pattern that uses negative space to symbolise a candy store. The sword-rising posture represents victory, which is consistent with the store’s name.
Sweet Victory expands its Viking-themed adventure with playful brand merchandise. The Tote Bag showcases bold character designs, while beanies mimic Viking helmets with matching patterns and an emblem label. Socks feature hilarious character faces for a fun twist. The Shopping Bag completes the collection, carrying the brand’s spirit in every purchase.
