School Phobia
The Campaign is a mental health awareness initiative designed to highlight the struggles of students facing school phobia. This campaign aims to break the stigma surrounding school-related anxiety by encouraging open conversations, empathy, and support within educational communities. The black sheep motif serves as a metaphor for students who feel different or isolated, while the contrasting colors emphasize empowerment, resilience, and hope.
By integrating posters, pamphlets, promotional items, and bus shelter ads, the campaign ensures widespread visibility, encouraging open conversations about school phobia and mental health. The overall aesthetic fosters a sense of belonging and self-acceptance, reinforcing the idea that being different is not a weakness, but a strength.
- Concept: Mental Health Campaign
- Category: Campaign
- Date: January 2024
