PawPath
Pawpath is a mobile app assists pet owners in transitioning from adoption to lifelong care. It offers training tips, health tracking, and behavioral support, connecting users to reputable shelters and a network of pet lovers. Pawpath aims to improve the pet adoption experience by fostering strong and long-term connections.
The market offering addresses a significant issue: pet returns, which are caused by new pet owners’ lack of preparation. Pawpath offers significant aftercare support in addition to the adoption process. The program not only links adopters with suitable pets, but also offers ongoing educational resources, training ideas, and access to professional counsel. Pawpath improves the emotional experience of pet ownership by strengthening the bond between pets and their owners, promoting long-term connections, and minimizing the chance of abandonment.
- Concept: Pet Mobile Application
- Category: Brand Identity, Digital Design
- Date: November 2024
Logo
The logo symbolizes the bond between pets and their owners through a heart shape, representing love and care. Inside the heart, a human hand and a pet paw are gently embracing, illustrating the deep connection and commitment between the two.
Oswald
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Quicksand
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UI/UX Design
The app offers personalized pet profiles, adoption listings, and a comprehensive Aftercare Hub with training tips, health tracking, and community support. Enhanced with customizable reminders.
Advertisings
“Their Furever Starts Today” Campaign
The poster design to creates an emotional connection, inspiring viewers to take action and adopt a pet while associating Pawpath with happy endings.
Pet Parent’s Pocket Guide
Educational Instagram posts or ads with simple, actionable tips for new adopters. Builds trust and showcases Pawpath as a go-to solution for aftercare. endings.
“In memory of Mhee (Polar), my best friend and constant companion for 14 years. I wish I could have been there to hold you in your final moments, but I hope you felt my love across the distance. You were more than a pet—you were my family, my quiet comfort, my inspiration. Every pawprint you left in my heart will stay with me, guiding me forward, just like you always did. I miss you, and I will carry your love with me forever.”